A wing and a prayer for Jatukham craze

The Jatukham Rammathep craze has literally gone sky-high. The Royal Thai Air Force took some much-sought-after amulets on routine flights on F-16 and F-5 fighters in the hope of boosting their supernatural powers and market value.

Air Chief Marshal Paisal Sitabutr, the Air Force's deputy commander, could not explain the logic behind his reasoning but maintained the jets' supersonic speed would quicken one's good fortune, protection and prosperity. The unprecedented height would make the amulets stand out above the rest, literally and figuratively. Moreover, Paisal told The Nation yesterday, the fact that such a "dignified" institution as the Air Force was behind the making of this series of amulets would boost its reputation and sales.

On Monday, the Air Force organised incantation rites for its amulets in Prachuab Khiri Khan. Paisal said the Air Force decided to join the Jatukham Rammathep fever because it wanted to collect huge sums of money for renovation of Wat Mahathat in Bangkok and the twin pagodas, Phra Mahathat Napha Methanidon and Phra Mahathat Naphaphon Phumisiri, on Doi Inthanon in Chiang Mai. The renovation projects costing about Bt100 million are to commemorate the 80th birthday of His Majesty the King in December, he said. "During these days, what else can be done to generate huge money better than Jatukham?" he said. [Indeed!] Paisal saw nothing wrong in the Air Force generating money by producing amulets and using the fighter jets in the incantation. "We have fighters that fly regularly. We just asked the pilots to take the materials [to produce the amulets] with them. We did not hold any special flights for this thing," he said.

The Air Force's action bemused respected archaeologist Srisakara Vallibhotama. "Why didn't they take them up to Mars?" he asked sarcastically. Srisakara questioned the attitude of the Air Force, which is a security-related institution, towards the Jatukham hype and said the process by which these amulets were created lacked moral authority. "You are doing something against nature. How can things produced by an unnatural process contain Dharma of the Buddha, as Dharma means nature?" he asked.

Since last year, Jatukham fever has spread throughout the country, grabbing the attention of celebrities, politicians and ordinary people. The Kasikorn Research Centre estimated that from late last year more than Bt20 billion had been generated by the Jatukham craze. The Revenue Department was considering whether to tax enterprises related to the soaring sales of Jatukham items. The Air Force's incantation rites took place just a few days after the outspoken abbot of Wat Suan Kaew in Nonthaburi, Phra Payom Kalayano, one of the country's most revered Buddhist monks, launched an edible Jatukham cookie to mock the craze for the popular talisman.
http://www.nationmultimedia.com/2007/06/20/headlines/headlines_30037352.php

Thunder of good fortune

Booming sales of Jatukham amulets is helping fuel the Thai economy, which otherwise would be at a standstill, say believers.
AT 4am, thunder roused a 40-something Thai businesswoman from sleep. As the sky thundered four times, Sujira Khovitoongij became frightened because when she looked out from her Bangkok apartment there was no rain or lightning.

She calmed down after realising that “Jatukham Rammathep had spoken” to her.

“At first I was very scared, but then I remembered that my business partner told me when there was such thunder it meant Jatukham was giving his blessing to my business venture,” relates Sujira of her experience that June 9 morning.

She and her business partners were to launch a store selling the Jatukham Rammathep amulet later that day.

They are among thousands of Thais cashing in on the Jatukham craze in Thailand that began last year. “In this business, these is no risk, only high returns. (On launch day), your company can make 60 million baht (RM6.3mil). I'm not exaggerating,” she declares.

She was not exaggerating. The Kasikorn Research Centre, a leading Bangkok-based economic think tank, estimates that since late last year Jatukham fever has generated more than 20 billion baht (RM2.1bil).

Jatukham, which is commonly worn in a plastic case around the neck, is so popular that recently a woman was trampled to death in a scramble to buy the amulet.

To explain the Jatukham phenomenon, Sujira narrates her own experience. When she enquired about a vacant store in the Nation Tower in Bangkok, she was told that it was booked. So she prayed to Jatukham.

And when she called the building management again, she was informed the store was available, as the person who booked it had cancelled his booking. “Jatukham performs miracles for those who ask his blessing,” she explains.

Sujira also relates a story about a Thai actor who was involved in a car accident. “He should have died, but he survived because he was wearing the Jatukham amulet,” she says.

Thais are also buying the amulet as a collector's item. “It is not only sacred, but its designs are also artistic,” she explains, adding that she planned to purchase amulets made of gold for her two young sons for them to use as dowry in the future.

When asked why Thailand is in turmoil although Thais believe in Jatukham, Sujira responded: “The sales of amulets is helping the economy. If there was no Jatukham business, our economy would be at a standstill.”

According to a report in The Nation, there are many legends regarding Jatukham Rammathep. The most credible account is that Jatukham Rammathep are “the aliases” of brother princes Inthara Sairen and Inthara Khao Kheo, sons of King Jantharaphanu, who ruled the Sri Thammasoke realm, the capital of the Krung Srivijaya Kingdom (757-1257) in southern Thailand, after their father founded it.

“The Sri Thammasoke realm began to degenerate as a result of their father’s absence of 20 years during which he expanded his dominion to as far as eastern India. The brothers founded a new capital at Chang Khom Sirithammarat (present-day Nakhon Si Thammarat), and renamed the realm Srivijaya Suvarnabhumi,” The Nation reported.

“(Even) long after their deaths, the two princes continued to be idolised by succeeding generations, and today are remembered by their preferred names of Jatukham and Rammathep.”

In 1987, Jatukham amulets priced at 39 baht (RM4.10), were created in Nakhon Si Thammarat to raise funds to build a Holy Pillar Shrine.

Today, the price has skyrocketed. For example, Sujira's company, Maharajmaharuay, sells amulets at between 199 baht or RM21 (for those made of clay) and 134,000 baht or RM14,100 (gold).

For the record, the most expensive Jatukham was one of the first ever minted, in 1987, which was sold for 1.2 million baht (RM126,000).

In a few months, Maharajmaharuay will export Jatukham amulets to Malaysia. “Apart from Thailand, Malaysia is a big market for Thai amulets as Malaysians, especially Buddhists, believe in them,” notes Sujira.

On the day Sujira launches her product in Malaysia, she hopes to be awakened by drum rolls of thunder.

http://thestar.com.my/columnists/story.asp?file=/2007/6/30/columnists/thaitakes/18121591&sec=Thai%20Takes

Royal Thai Air Force takes Jatukham amulets on board

The craziness about Jatukham amulets is literally taking new heights as the RTAF is taking some much-sought-after amulets on routine flights on F-16 fighters in the hope of boosting their supernatural powers and market value.


Jatukham Rammathep is the name of an unusually popular amulet sold by some Buddhist temples in Thailand. The amulet is named for two princes of the Krung Srivijaya kingdom of southern Thailand, and is believed to provide protection and good fortune to the bearer.

Air Chief Marshal Paisal Sitabutr, the Air Force's deputy commander, could not explain the logic behind his reasoning but maintained the F-16's and F-5's supersonic speed would quicken one's good fortune, protection and prosperity. The unprecedented height would make the amulets stand out above the rest, literally and figuratively.

The fact that such a "dignified" institution as the Air Force was behind the making of this series of amulets would boost its reputation and sales, according to Paiasl. To mix business with amulets and the military seems so natural now in Thailand...

On Monday, the Air Force organised incantation rites for its amulets in Prachuab Khiri Khan. Paisal said the Air Force decided to join the Jatukham Rammathep fever because it wanted to collect huge sums of money for renovation of Wat Mahathat in Bangkok and the twin pagodas, Phra Mahathat Napha Methanidon and Phra Mahathat Naphaphon Phumisiri, on Doi Inthanon in Chiang Mai.

The renovation projects costing about Bt100 million are to commemorate the 80th birthday of His Majesty the King in December, he said.

Paisal saw nothing wrong in the Air Force generating money by producing amulets and using the fighter jets in the incantation.

"Nowadays, what else can be done to generate huge money better than Jatukham?" he said. "We have fighters that fly regularly. We just asked the pilots to take the materials [to produce the amulets] with them. We did not hold any special flights for this thing," he said.

Since last year, Jatukham fever has spread throughout the country, grabbing the attention of celebrities, politicians and ordinary people.

The Kasikorn Research Centre estimated that from late last year more than Bt20 billion had been generated by the Jatukham craze. The Revenue Department was considering whether to tax enterprises related to the soaring sales of Jatukham items.
http://www.f-16.net/news_article2408.html

Jatukham - Ramathep and Tourism Industry of Nakhon Si Thammarat

The trend of "Jatukham-Ramathep" is the new occurrence of Thai society. Though the definition and meaning of Jatukham-Ramathep are still puzzled and lure to find out the answer. Many chronicles and theories have been trying to sort out the solution but still there is no conclusion for the case. Some said thatJatukham-Ramathep are the protecting Theva of Nakhon Si Thammarat, some said Jatukham-Ramathep are the gods of war in Hindu and are the sons of Siva that Tamil people have been respecting for thousand years. Some also said thatJatukham-Ramathep are King Jantharapanu who declared independence of Nakhon Si Thammarat from both Lawo and Srivichaya realms.

However, Nakhon Si Thammarat that is known as the source of Jatukham-Ramathep is promptly flourishing. All roads are heading to Nakhon Si Thammarat unceasingly. It is also believed that the genuine Jatukham-Ramathep medals must get through the virtue functions of Buddhist and Deva at Wat Phra Mahathat Woramahawihara and the City Shrine. Such trend makes tourists and believers from all four peninsulas everyday until Nakhon Si Thammarat becomes surprisingly agile and colorful. Flights to Nakhon Si Thammarat are increased in response to the unceasing number of tourists. According to the trend, hotels, restaurants, souvenirs shops, photo shops, publishers, frame shops, as well as herbal grounding shops are taking advantages of it. It can be said that the trend ofJatukham-Ramathep has been over turning tourist situation of Nakhon Si Thammarat to be unexpectedly thrived. The stories and believes about Jatukham-Ramathep are varied as same as variety models of Jatukham-Ramathep that have been made. Only sharing the same practice of worshiping the Jatukham-Ramathep , must behave itself to be in complete Five Precepts, Moral Fears, and working with full effort for the success. In response to thetrand, Tourism Authority of Thailand (TAT) produced the Aor Sor Thor magazine, May 2007 issue, introduced the civilization of Nakhon Si Thammarat and tour programs introducing connecting routes in between responsible areas of TAT Southern Office Region 2 with the intentions to provide earnings to locals and extend length of tourist stays.
http://www.tat.or.th/south02/hotnewsdet.asp?id=304&dept_id=4