What's after the cookie?

After Phra Payom of Wat Suan Kaew gained success with his initiative to launch special Jatukam cookies, to remind people to perform good deeds instead becoming too obsessed with the famous amulets, the well-known monk yesterday had another product to offer.

The Suan Kaew Foundation yesterday released a T-shirt with the logo "Wear This T-Shirt and Follow the Teachings", featuring the pattern of a necklace with a big round Jatukam amulet around the neckline for those who don't have an actual amulet to wear.


"After I introduced the cookies into the market, I was thinking what to do to make people become better aware of the teachings of the Lord Buddha," Phra Payom said. "So, we designed a T-shirt with a special stylised drawing that should promote the Lord Buddha's teachings."


People tend to wear Jatukam Ramathep amulets in a visible position. However, the pattern of the Jatukam amulet will be seen as part of the T-shirt design.


"I believe this T-shirt will be popular, because it's like you're wearing the Lord Buddha's teachings all the time," Phra Payom said.


Two months ago, the Suan Kaew Foundation launched its special cookies, which proved to be so popular that the Foundation still receives orders for 800-1,000 tins a day.


The new T-shirt comes in different colours - pink/yellow, pink and blue green - and sales for Bt180. The first lot of T-shirts is a limited edition, with only 999 available for sale.


Phra Payom said that after the T-shirts, he plans to launch more products as part of the Jatukam series. But he refused to disclose any details yet. Stay tuned and wait for next month.